Public Opinion Survey Results
This report presents the results of a telephone survey conducted in March and April 2009 among residents of Antrim, Benzie, Grand Traverse, Kalkaska, Leelanau, and Wexford Counties. The survey questions were derived from questions explored in the Grand Vision Decision, a broad public-input process in which area residents explored options for future growth and development patterns and registered their preferences by responding to questions posed through a written "scorecard." The survey's purpose was to compare general public opinion on scorecard questions to the preferences expressed by those participating in the Grand Vision Decision.
The survey was conducted by Northwestern Michigan College using a random-digit-dial sample of residential telephone numbers. Quotas of 75 completed surveys were established for all counties except Grand Traverse, the most populous county in the region, for which 200 surveys were completed. The final survey result set included 578 valid respondents.
Click the links below for PDFs of the survey and the executive summary.
